论文部分内容阅读
通过对“消费者行为”这一概念的理解,提出了新形势下电信企业的营销战略,并结合CDMA业务对该战略构成要素逐一进行分析。
Through the understanding of the concept of “consumer behavior”, this paper puts forward the marketing strategy of telecom enterprises in the new situation and analyzes the strategic elements one by one in combination with CDMA business.