在国家及地方多项有针对性的政策扶持与导向下,我国动漫产业发展由“井喷式”发展转向“冷思考”阶段。关于动漫产业的研究也由宏观趋向微观,各地进行区域性的动漫产业发展模式探索趋势逐渐上升,这也顺应了行业发展的需求。本文就宁夏目前动漫产业发展面临的一些问题进行深入探讨,结合动漫产业发展所必备的条件,提出一些长效的可行性发展策略,以期为地方产业发展提供有益参考。一、宁夏动漫产业市场发展所面临的问题 Under the support and guidance of a number of targeted policies at national and local levels, the development of China’s animation industry shifted from the development of “blowout” to the “cold thinking” stage. Research on the animation industry is also from the macro to the micro, and the trend of exploring the development pattern of the regional animation industry around the country gradually increases. This also conforms to the demand of the development of the industry. In this paper, some problems facing the current development of animation industry in Ningxia are discussed in depth. Based on the necessary conditions for the development of animation industry, some long-term and feasible strategies for development are proposed in order to provide useful reference for the development of local industries. First, Ningxia animation industry market problems facing the development