“黜奢崇俭”是中国传统消费文化之正统,经过几千年的积淀,已经成为中华民族重要的优良德行,是当今中国和谐消费伦理观的重要部分,也是资源相对不足、失谐消费严重的消费现实中必须重视的消费理念。 “Thrift and luxury” is the orthodoxy of traditional Chinese consumption culture. After several thousand years of accumulation, it has become an important virtue of the Chinese nation. It is an important part of China’s harmonious ethics of consumption. It is also a problem of relative lack of resources and misunderstanding Consumption of serious consumer spending must pay attention to the reality of the concept.