对于教育者而言,教育的成败在相当程度上取决于所培养的对象能否适应不断变化的实践,培养他们判断、决策和执行的能力。关于这一点,哈佛法学院、商学院以及医学院教师们的看法有惊的一致,即培养学生上述能力的最好方法就是案例教学法。《广告学》是广播电视新闻学专业学生的一门必修课,总体而言这门课较为理论化,学生不太愿意接受纯理论的教学方式,学习 For educators, the success or failure of education depends to a large extent on the ability of the person to be trained to adapt to changing practices and to foster their ability to judge, decide and execute. On this point, Harvard law school, business school and medical school teachers have the same view that the best way to develop students’ abilities is case-based approach. “Advertising” is a compulsory course for radio and television journalism students. Generally speaking, this course is more theoretical. Students are not willing to accept purely theoretical teaching methods and learning