【摘 要】
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Lafite's adoption of a Chinese element is not just co-incidence. Perhaps connoisseurs don't all consider Lafitethe pinnacle of wine, but for Chinese novices, Lafite ismore attractive. In China, the br
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Lafite's adoption of a Chinese element is not just co-incidence. Perhaps connoisseurs don't all consider Lafitethe pinnacle of wine, but for Chinese novices, Lafite ismore attractive. In China, the brand has come to symbol-ize wealth and social status, attracting a growing legionof followers. Along with increasing demand, its price hassoared dramatically. Even the price tag for Carruades deLafite, a second label, has eclipsed card-carrying wines ofother First Growths, frustrating and confusing the cha-teau's overseas rivals.
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