论文部分内容阅读
电影海报是电影的主要宣传手段之一,它的设计成功与否与电影的票房密切相关。电影海报需要让观众从中了解电影的基本信息,制造悬念和营造气氛,让人们对影片产生兴趣。电影《听风者》发布了六批海报,每款都特色鲜明,既很好地诠释了影片的主题,让观众了解了电影的基调,又给人们留有想象的空间,引人入胜。这六批海报显示了制片方具有成熟的市场营销策略和高超的设计手法。
Movie posters are one of the major promotional tools of the movie, and its design success is closely related to the movie’s box office. Movie posters require the audience to understand the basic information of the film, create suspense and create a climate for people interested in the film. The film “Whisperer” released six posters, each with distinctive characteristics, which not only explained the theme of the film well, let the audience understand the keynote of the film, but also give people the space to imagine and attract people’s attention. These six posters show the producer has a mature marketing strategy and superb design practices.