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随着网络、手机、微信等一些新媒体的兴起以及各大卫视的电视广播节目异彩纷呈,使基层电视广播事业的发展面临着较大的竞争压力,地方广播电视节目、特别是新闻类节目的收视、收听率降低。本文分析了基层广播电视新闻节目的现状,探究了节目创新创优的策略,旨在促进基层广播电视新闻节目的良好发展。
With the rise of some new media such as the Internet, mobile phones and WeChat, as well as the colorful TV shows of major TV programs, the development of grass-roots TV broadcasting faces greater competitive pressure. Local radio and television programs, especially news programs Ratings, listening rate decreased. This article analyzes the status quo of grassroots radio and television news programs and explores the tactics of program innovation and excellence in order to promote the sound development of grassroots radio and television news programs.