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近年来真人秀类综艺节目持续火爆。它凭借高收视率与高曝光度成为广告商与明星们的必争之地,更成为制作方提升品牌知名度的必杀技。各路巨头纷纷斥重金抢占真人秀市场,以至于去年的真人秀呈现了井喷的态势。从资料来看,去年的真人秀节目,户外类有《奔跑吧,兄弟》《全员加速中》等14档;音乐类有《我想和你唱》《中国新歌声》
Reality show variety shows continued hot in recent years. With its high ratings and high exposure, it has become a must for advertisers and celebrities, making it a nirvana for producers to enhance brand awareness. Various giants have denounced their efforts to grab reality show market, so last year’s reality show showed a blowout situation. From the information, last year’s reality show, outdoor class “run it, brother,” “full speed” and other 14 files; music category “I want to sing with you,” “China’s new song”