随着经济的发展与社会的进步,人们在物质生活水平逐渐提高的情况下开始注重精神享受。这一转促进了我国文化产业的发展,变使播音主持作为成为了一门新兴的专业。作为播音主持人,不仅要有丰富的文化知识,还要求其具备良好的职业素养和艺术水准。在竞争日渐激烈的今天,一个成功的电视台应当注重培养播音主持人的主持艺术,为了将广播内容像更多更广泛的群众传递,播音主持人的艺术魅力是至关重要的的因素之一。本文通过探索播音主持的艺术魅力,分析其应具备的各种素质,并提出提高播音主持魅力的有效途径。 With economic development and social progress, people began to pay attention to spiritual enjoyment with the gradual improvement of their material living standards. This turn has promoted the development of the cultural industry in our country and made the broadcast host a new specialty. As a broadcast host, not only have a wealth of cultural knowledge, but also requires good professionalism and artistic standards. In an increasingly competitive environment, a successful television station should focus on cultivating the host art of the radio host. In order to transmit the radio content to more and wider masses, the artistic charm of the radio host is one of the crucial factors. By exploring the artistic charm of the radio host, this article analyzes various qualities that it should possess and puts forward effective ways to improve the charm of the radio host.