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在已经过去的2015年上半年,大数据营销依然风起云涌,整个行业发展态势非常强劲。对于企业来说,大数据的战略意义越来越重要。在大数据时代,用户每天上网产生大量的数据信息,这些庞大复杂的数据通过大数据挖掘技术和应用正在突显出巨大的商业价值,大数据正在深刻改变整个广告市场营销生态,大数据、移动化、智能化必将主导未来的营销格局。2015年也是众橙重要发展的一年,依托于移动互联网大数据为基础,众橙打造了“1+3”生态圈的总体战略布局。
In the first half of 2015 that has passed, big data marketing is still surging and the entire industry is developing very strongly. For enterprises, the strategic importance of big data is more and more important. In the era of big data, users generate a lot of data and information on the Internet every day. These huge and complex data are showing great commercial value through big data mining technologies and applications. Big data is profoundly changing the entire advertising marketing ecosystem, big data and mobile , Intelligent will dominate the future of marketing. 2015 is also an important year for the development of all oranges. Based on the big data of mobile internet, all oranges have created the overall strategic layout of the “1 + 3” ecosystem.