全媒体时代,新闻版面更易同质化,精心策划各类特色文化副刊,无疑成为提高地市报内容核心竞争力的新选择。如何拓宽文化副刊的报道题材,广开选题之源,为内容产品打上独有烙印?本文结合作者在《温州晚报》文化副刊《印象城市》的采写经验,从选题策划、报道操作等层面谈全媒体时代地市报文化副刊的拓展之道。 All-media era, the news section easier to homogenize, carefully planning various types of cultural supplements, will undoubtedly be to enhance the core content of the city newspaper’s new choice. How to broaden the coverage of the subject of cultural supplement, broaden the source of the selected topic and impose a unique brand on the content product? This article combined with the writer’s experience in writing and writing “impression city” of Wenzhou Evening News, Talking about the Way of Expanding the City Newspaper Cultural Supplement in the All Media.