花卉作为一种具有丰富文化内涵的商品,在丰富人们的精神生活,带给人美的享受中起着重要作用。以花文化为依托发展起来的花卉旅游业已成为当今世界上最具活力的产业之一。笔者结合常州花博会的契机和丰富的花卉资源以及旅游资源等对常州发展花卉旅游产业作了探讨,认为常州发展花文化旅游产业具有很大的潜力。 As a kind of rich cultural connotation, flower plays an important role in enriching people’s spiritual life and bringing people’s beauty and enjoyment. Flower tourism, which is based on flower culture, has become one of the most dynamic industries in the world today. In light of the opportunity of Changzhou Flower Expo and its rich flower resources and tourism resources, the author discussed the development of flower tourism industry in Changzhou and concluded that the development of flower culture tourism industry in Changzhou has great potential.