该文阐述了构建动漫衍生品数字展厅的基础理论与研究思路,并在设计实践的基础上提出将视觉要素与数字技术相结合的设计流程与实现方法,开发出一个动漫衍生品的多功能网络展示平台,以此作为虚拟现实技术在动漫领域应用的初步尝试,并提出其潜在应用对象与发展前景。 This paper expounds the basic theories and research ideas of constructing the digital exhibition hall of animation derivatives. Based on the design practice, this paper proposes the design flow and the realization method of combining visual elements with digital technology, and develops a multi-functional network of animation derivatives Display platform, as a virtual reality technology in the field of animation application of the initial attempt, and put forward its potential applications and development prospects.