1992年入夏以来,太原市掀起了一股巨奖销售热。奖品有摩托车、面包车、小轿车以至三室一厅住房。居民购买力被巨奖诱惑吸引过去了,其他未搞有奖销售的商场被搞得生意清淡,面临发不了工资的困境,不得已也推出有奖销售。小商场一家搞不了,就几十家联合起来搞联营巨奖,和大中型商场相抗衡。省市广播、电视、报刊等新闻媒介工具,一边宣传评论这种有奖销售的利弊得失,一边却为开展有奖销售大做广告,赚广告收入。在这奖额以万元计的巨大诱惑面前,人们抱着获巨奖的侥幸心理,摩肩接踵地涌入各个商场。于是,市场一下显得繁荣起来,有人形象地称之为“商业界的春天”来临了。那么,究竟该如何评价这种现象呢? Since the beginning of summer in 1992, Taiyuan City has set off a huge sales hot. Prizes include motorcycles, vans, cars and even three-bedroom and one-bedroom housing. The purchasing power of residents was lured by the huge prizes. Other shopping malls that did not sell prizes were made light by business, faced with the difficulty of making wages, and had to launch prized sales. A small shopping mall couldn’t get together, and it took dozens of companies to unite to create a joint venture grand prize and compete with large and medium-sized shopping malls. Provincial and municipal news media such as radio, television, and newspapers and periodicals, while publicizing and reviewing the pros and cons of this kind of prized sales, they have advertised for award winning sales and earned advertising revenue. In front of the huge temptation of the amount of this prize in million, people hold the grand prize of luck, flooded into various shopping malls. As a result, the market became prosperous. Some people called it “the spring of the business community.” So, how should we evaluate this phenomenon?