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在新媒体时代,移动网络、互联网等新媒体形式充斥着人们的生活,改变着人们的生活方式,影响着人们的意识形态。新媒体作为良好的信息、技术传播平台,在宣传、推广思想意识,推动思想变革等方面具有重要作用,但面对多样的社会思潮和不良人士恶意散布的负面信息,如何充分发挥新媒体的传播优势,战胜新媒体给我国意识形态建设带来的挑战,成为相关人员亟需解决的难题。
In the new media era, new media forms such as mobile networks and the internet are flooding people’s lives, changing people’s life style and affecting people’s ideology. As a good platform for information and technology dissemination, new media plays an important role in publicity, promotion of ideology and promotion of ideological change. However, how to give full play to the spread of new media in the face of various social trends and malicious information disseminated by bad people The advantages and the challenges posed by the new media to the ideological construction in our country have become the problems that need to be solved urgently by relevant personnel.