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西安是十三朝古都,拥有辉煌的历史和悠久的文化,在这片土地上有丰富的物质财富和精神财富,至今为止西安周边发掘研究的帝王及知名人士陵墓不计其数,但是鲜为人知。本文通过对西安周边冷门陵墓的实地考察、景区知名度的相关调查、提高冷门景区知名度的有效方式的调查、提高知名度获得更高的经济效益的方法以此来解决西安周边冷门陵墓,虽有文化底蕴,但因知名度不高所以导致经济效益不高等相关问题。并且结合微信、微博等新媒体方式,扩大景区的影响力及提高景区的文化底蕴,使它的经济价值、文化价值、生态价值最大化,使人们更好的了解和弘扬中华民族优秀的传统文化。
Xi’an is the ancient capital of the thirteen dynasties. It has a splendid history and a long history of culture. It is rich in material wealth and spiritual wealth in this land. So far, numerous tombs of emperor and eminent persons who have unearthed studies around Xi’an have been found, but little is known . This article through the Xi’an around the cold tomb of field visits, scenic spots related to the investigation, to enhance the popularity of scenic spots of effective ways to investigate and enhance the visibility of access to higher economic efficiency in order to solve the cold surrounding the Xi’an surrounding mausoleum, although the cultural heritage , But due to low visibility, leading to low economic benefits and other related issues. In combination with new media such as WeChat and Weibo, we will expand the influence of the scenic spots and enhance the cultural heritage of the scenic spots so as to maximize their economic, cultural and ecological values so that people can better understand and promote the fine traditions of the Chinese nation culture.