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在现如今社会生活中,动漫衍生品是动漫产业可持续发展的根本保证,主要以动画片或动画电影中的某些元素为基础,设计出来的相关产品,往往是需要通过动画片里的动漫形象来进行传播的。成功的动画片想要长久不衰,就必须要抓住动漫衍生品这个市场,通过电视、电影、杂志出版的发行和网络等方式不断扩展,现如今动漫衍生品已经涉及到生活中的各个领域。本文通过对动漫衍生品设计的背景和现状进行分析,并分析成功的案例,从产品设计的角度阐述动漫衍生品应如何创新才能更具商业价值。
In today’s social life, animation derivatives are the fundamental guarantee for the sustainable development of the animation industry. The related products designed mainly on the basis of some elements in animated films or animated films often need animation through animations Image to spread. To succeed in the long-term success of the animation, it is necessary to seize the animation derivatives market, through the television, film, magazine publishing and distribution networks and other means of continuous expansion, and now animation derivatives have been involved in various fields of life . This article analyzes the background and current situation of the design of animation derivatives and analyzes the successful cases. It is more commercial to explain how the animation derivatives should be innovated from the perspective of product design.