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信息技术的快速发展日益改变信息传播和人际沟通的方式,同时也正在改变着高校管理方式。高度重视高校网络舆论工作,对于维护校园稳定健康持续发展有长远意义。当前高校网络舆论存在主体特殊化、客体复杂化、载体多元化等特征,高校网络舆论引导要坚持党性原则、科学性原则、主体性原则、主动性原则等基本原则,注重网络舆论引导长效机制建设和队伍建设。
The rapid development of information technology has changed the way of information dissemination and interpersonal communication day by day, and meanwhile it is also changing the way of university management. Attaching great importance to the work of university public opinion on the Internet has a long-term significance for maintaining the stable, healthy and sustainable development of the campus. At present, there are such characteristics as subject specialization, object complexity and carrier diversity in university network public opinion. The guidance of public opinion in university network should adhere to the basic principles of the party principle, the scientific principle, the subjective principle and the initiative principle, and pay attention to the long-term mechanism of network public opinion guidance Construction and team building.