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Turkcell是土耳其的领先移动通信运营商,它推出的“GPRS国度(GPRSLand)”服务品牌为全球移动互联网服务树立了榜样。Turkcell通过采用一种能够推动创新性的用户服务发展的商业模式,已经成功推出了十多个移动互联网应用。这些应用不仅适用于GPRS网络的手机用户,而且标准GSM,WAP和使用万维网上网的客户也能够使用这些应用。爱立信整个地参与了“GPRS国度”的开发过程,这其中包括GPRS网络的安装、应用的发掘和集成、项目管理以及支撑该新型商业模式的先进理念。
Turkcell, Turkey’s leading mobile operator, launched its “GPRSLand” service brand to set an example for global mobile Internet services. Turkcell has successfully launched more than a dozen mobile Internet applications by adopting a business model that is driving the development of innovative user services. These applications not only apply to mobile phone users in the GPRS network, but also standard GSM, WAP and clients using the World Wide Web to access these applications. Ericsson is fully engaged in the development of the “GPRS Country,” which includes the installation of GPRS networks, application discovery and integration, project management, and advanced concepts that underpin the new business model.