记得钱钟书先生说过,时髦的东西都是还没有真正时髦的东西。这句话是说时髦是领潮的而不是赶潮的,但是在大众文化生产中目标观众一定还是要越多越好。张元的本来就有些独特的声音配合着广告音乐在收音机中传出,“我是电影导演张元,欢迎大家去看《绿茶》”,这种行为已经充分地表现为他试图将自己定位为一个大众文化生产者,但还是给人一种怪诞和别扭的感觉。导演自己叫卖的方式本身并不荒诞,荒诞感来自张元声音的质地,在看了电影《绿茶》之后,我知道了原来影片一开始就包裹在张元自己演出的声音里。这段不见身影只闻声音的旁白,和那个广告有着同样的腔调,充满了陷在自我之中,但是又要出售自我的尴尬。 I remember Mr. Qian Zhongshu said that fashionable things are still not really fashionable things. This sentence is to say that fashion is trendy rather than tide, but in the production of popular culture, the target audience must still be as good as possible. Zhang Yuan originally had some unique sounds that came out in the radio in conjunction with commercial music. “I was a film director Zhang Yuan and I welcome everyone to see” Green Tea. “This behavior has been fully demonstrated by his attempts to position himself as A popular culture producer, but still gives a weird and uncomfortable feeling. The way the director sells itself is not absurd. The sense of absurdity comes from the texture of Zhang Yuan’s voice. After reading the movie ”Green Tea," I learned that the original movie was wrapped in the sound of Zhang Yuan’s own performance from the very beginning. This voiceless narration of being out of sight, having the same accent as the advertisement, is full of the embarrassment that is trapped in the ego but also for sale.