在发展低碳经济提倡低碳生产消费的基本时代背景下,旅游作为我国产业经济的重要组成部分,其营销管理中低碳思维意识和相关措施机制对于提高旅游经济的单位产出中的碳排放有着重要影响。本文分析了旅游景点低碳营销管理中的问题,即缺乏对于旅游景点发展战略规划和意图的关注和支持,旅游景点中的低碳循环发展模式还尚未得到有效构建,以及旅游景点内部低碳管理和对外宣传的力度措施缺乏力度等,最后提出了旅游景点营销管理中加强和提高低碳模式的建议和对策。 Under the background of developing low-carbon economy and promoting low-carbon production and consumption, tourism, as an important part of China’s industrial economy, has low carbon awareness and relevant measures in marketing management to improve carbon emissions per unit of output of tourism economy Has a significant impact. This paper analyzes the problems of low carbon marketing management in tourist attractions, that is, the lack of concern and support for the strategic planning and intent of tourist attractions development. The low carbon cycle development model in tourist attractions has not yet been effectively constructed and the low carbon management within tourist attractions And the lack of strength of measures for publicity, etc. Finally, the suggestions and countermeasures for strengthening and improving the low-carbon mode in the tourism marketing management are put forward.