受众对电视节目的关注,实际上是一种收视欲望的唤起,电视机构需要刺激受众的选择行为,让受众成为电视节目的忠诚者。本文将重点研究影响受众收视行为的各种因素,并对选择的类型和过程进行分析。一、受众电视节目选择的影响因素影响受众电视节目选择的因素也包括两个方面:受众收 The audience’s concern about television shows is actually arousing the appetite for viewing. The television organizations need to stimulate the choice of audiences and make the audiences become loyal to television programs. This article will focus on various factors that affect audience ratings and analyze the types and processes of choices. First, the audience influence the choice of television programs The factors that affect the choice of audience television programs also include two aspects: the audience received