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广告的本质功能是促进销售,同时它也具有社会文化功能。本文主要对广告的社会文化功能进行探讨,以研究广告对促进文化传播尤其是促进传统文化传播所承载的积极功能。
The essential function of advertising is to promote sales, but it also has social and cultural functions. This article mainly discusses the social and cultural functions of advertisements in order to study the positive functions of advertisements in promoting the dissemination of culture, especially the promotion of traditional culture.