餐饮店名是一种具有标识作用的语言符号。本文以搜集到的1103个餐饮店名为研究对象,归纳了其使用文字书写的四种类型,总结得出其在音节数量和韵律特征方面呈现的特点,并在考查其词汇内部结构的基础上具体分析了通名、业名、属名等结构成分。本文通过对餐饮店名语言特点的共时描写,在一定程度上揭示了餐饮店命名的规律,具有一定的理论研究价值和实践指导意义。 Restaurant name is a logo with the role of language symbols. In this paper, 1103 restaurants were collected as the research object, summarizing the four types of writing using the text, summed up the characteristics of the syllable in terms of number and rhythm characteristics, and to examine the internal structure of the specific vocabulary Analyzed the common name, industry name, generic name and other structural components. In this paper, the synchronic description of the restaurant’s name language reveals the regularity of the restaurant’s naming to a certain extent, which has some theoretical and practical significance.