自从手机作为主要通讯产品,我国便以占领中低端手机市场为主进一步进军高端市场。随着科学技术的日益进步,手机已经成为人们生活中不可或缺的重要组成部分并愈来愈在人们的生活中占据着一席之地。而对于国产手机品牌来说,如何能够在当今这个充满机会有挑战的市场环境当中占得一席之地便显得尤为重要。而随着世界经济的统一化、全球化、一体化的发展,也同时为企业提供了更多的可能性。而对于锦州这个辽宁省的枢纽城市如何能够利用其得天独后的地理首先考虑的问题优势从而扩大其手机市场将会是每一个企业首先考虑的问题。 Since the mobile phone as the main communication product, China has taken the occupation of the low-end handset market as the main step to further enter the high-end market. With the progress of science and technology, mobile phones have become an indispensable part of people’s lives and increasingly occupy a place in people’s lives. For domestic mobile phone brands, how to occupy a place in today’s full of opportunities and challenges in the market environment is particularly important. With the unification of the world economy, globalization and integration have also provided more possibilities for enterprises. How to expand the market of mobile phones in Jinzhou, a hub city in Liaoning Province, can take advantage of the unique advantages of its unique geography to solve the problems that every enterprise should consider first.