在新媒体冲击下,纸媒发行量和广告份额逐年大幅下滑。报纸只有顺应新媒体时代的特点尽快转型,才能稳住阵脚。新媒体思维、媒体协同作战、全媒体整合是报纸在新媒体时代转型发展的关键。 Under the impact of new media, paper circulation and advertising share dropped sharply year by year. Only by adapting to the characteristics of the new media era can the newspaper be transformed as soon as possible so as to maintain its position. New media thinking, media collaboration and all media integration are the keys to the newspaper’s transformation and development in the new media era.