本文运用二元Logistic模型对影响成员接受合作社外围游离销售渠道意愿的因素进行分析。结果表明:户主年龄、种植规模、有无自家销售渠道、能否从合作社得到销售帮助和滞销后焦虑程度等方面是主要因素。一方面,游离销售渠道货币化是组织演进过程中合作社异化诱发的均衡发生漂移的结果;另一方面,它是销售资源富足者对合作社“选择性激励”力量不足的应激性反应,也是普通社员面临市场风险袭扰的最优选择。 This article uses the binary Logistic model to analyze the factors influencing the willingness of members to accept the cooperative free-range sales channels. The results showed that the main factors were the age of the head of household, the planting scale, the availability of its own sales channels, the ability to obtain sales assistance from cooperatives, and the degree of anxiety after slow-moving. On the one hand, the monetization of free sales channels is the result of the shift in the equilibrium induced by the alienation of cooperatives in the process of organizational evolution; on the other hand, it is a stress response of the rich in sales resources to the insufficiency of cooperatives’ “selective incentives” It is also the best choice for ordinary members to face market risk harassment.