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近来,中国企业界最引人注目的趋势就是大型工业企业纷纷涌入商业领域,发动了一场终端争夺战,其目的在于最终控制和主导销售通路,构筑竞争优势。而在整个终端争夺战中最突出的就是工业巨子大规模建设连锁专卖网络。各行业的老大争先恐后 目前国内两大石油巨头中国石油化工集团公司和中国石油天然气集团公司正全
Recently, the most compelling trend in the Chinese business community has been the influx of large industrial enterprises into the commercial sector and the launch of a terminal battle to ultimately control and dominate the sales channels and build competitive advantage. The most prominent in the battle for the entire terminal is the large-scale construction of a chain of monopoly networks by industrial giants. The bosses of various industries vie for each other. At present, the two major oil giants China Petroleum & Chemical Corporation and China National Petroleum Corporation are fully