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在学术界,多数学者认为形象权即是商品化权或者是一种狭义的商品化权,而导致对商品化权的定义、性质、范围、保护模式等问题争论不休。本文认为对形象权与商品化权应重新界定,形象权应仅限于真实人物形象权,而商品化权亦应缩小范围,将真实人物形象权排除在外,形象权与商品化权应是两种独立的、并列的不同权利,分别由人格权法和知识产权法加以保护。
In academia, most scholars think that the right of image is the right of commercialization or a narrow right of commercialization, which leads to an endless debate on the definition, nature, scope and mode of protection of commercialized right. This article holds that the right of image and the right of commercialization should be redefined, the right of image should be limited to the right of real person, and the right of commercialization should be narrowed to exclude the right of real person. The right of image and commercialization should be two kinds Independent and side-by-side different rights are protected by personality and intellectual property laws respectively.