如今,众所周知,电视品牌和品牌体系的确立是一个频道、一家电视台赖以生存的最大前提和保证。品牌意味着媒体与受众之间的关系,意味着供求关系和信任度。建立、推广和维护品牌,有计划有步骤地将其产品有效地传播到目标市场,才能获得社会效益和经济效益。没有品牌就意味着要失去市场。那么,究竟是什么因素才能决定一个品牌的存在 Now, as we all know, the establishment of TV brand and brand system is a channel, the biggest premise and guarantee for a TV station to survive. Brand means the relationship between the media and the audience, which means the relationship between supply and demand and trust. To establish, promote and maintain the brand, and to systematically and step by step to effectively disseminate its products to the target market, in order to obtain social and economic benefits. Without a brand means losing the market. So, what are the factors that determine the existence of a brand