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湖北经视的《咵天》栏目是本省知名新闻故事栏目,多次获得业内好评,在电视节目激烈竞争,新媒体快速分流电视观众的今天,《咵天》长期占有高收视率和高达20%~30%的占有率,不能不说是本土电视业的“奇迹”。奇迹背后,《咵天》拥有什么样的核心竞争力?本文从“使用满足理论”角度分析了《咵天》栏目所担负的传播功能,分析其深受欢迎的原因。
Hubei Economic Television’s “Qitian” column is a well-known news story in the province. It has won numerous awards in the industry. With the fierce competition in television programs and the rapid break-up of television audiences by new media, “Qitian” has long enjoyed high ratings and up to 20% ~ 30% of the share, can not but say that “miracle ” of the local television industry. Behind the miracle, what kind of core competencies does “Qitian” have? This paper analyzes the communication function of “Qitian” section from the perspective of “using satisfaction theory” and analyzes its popular reasons.