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贵刊9月号封面故事《自主品牌能挺起腰杆的10个理由》对于自主品牌的分析写得很全面,很能让人产生共鸣。作为读者,我也谈谈个人对于自主品牌的看法。在几乎所有的鼓励政策退出之后,自主品牌汽车迎来了空前的挑战。合资企业在不断遍地开花、攻城略地的时候,自主品牌需要的是随着形势进行改变甚至是改革。作为一个汽车专业人士,我对自主品牌的观点是:形势不容乐观,发展前景不必悲观。形势不容乐观:1.中国轿车自主品牌历史很短,品牌影响力,特别是溢价远远低于百年的国际品牌已是不争的事实,其实即使像成功进军美国、欧洲
Your September issue Cover story “10 Reasons Why Your Own Brand Stands Up” The analysis of your own brand is very comprehensive and resonates well. As a reader, I also talk about the individual’s view of own brand. After almost all the incentive policies have been exited, autonomous brands have ushered in unprecedented challenges. Joint ventures continue to bloom everywhere, when the siege slightly, independent brands need is to change as the situation or even reform. As a car expert, my view on our own brand is: the situation is not optimistic and the prospects for development need not be pessimistic. The situation is not optimistic: 1. Chinese car brand history is very short, the brand influence, especially the premium is far below the centuries-old international brand is an indisputable fact, in fact, even if successfully entered the United States, Europe