确定核心价值,培养与核心价值相关的核心能力,进而在市场上获得巨大的竞争优势,可以说是企业走向成功的必由之路。但企业走在这条路上的时候,也应该对自己核心价值和核心能力的局限性有充分的意识:即意识到“己之所欲”并不一定是“人之所欲”。至少不是“人之所欲”的全部;并意识到在一个“人之所欲”不同于“己之所欲”的环境中,自己的核心竞争力将会变得“无能为力”。 Determining core values, fostering core competencies related to core values ​​and gaining a huge competitive advantage in the market can be arguably the only way for a company to succeed. However, when enterprises go down this road, they should also be fully aware of the limitations of their core values ​​and core capabilities. That is, they realize that what they want is not necessarily what people want. At least not all of “what one wants.” And he realizes that in an environment different from “what one wants”, one’s own core competencies will become “powerless.”