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以词媒体为特色的“微文化”正重新构筑着传媒生态,随着以词媒体平台为核心的知识媒体联盟的成立,传统媒体与新媒体之间产生了真正的互动和价值整合。本文关注到这一新兴传播载体独特的价值功能,从语场、语义、语境三个层面分析了词媒体对既有传播生态环境的异化表达,希望更多学者能关注规避异化的对策主张,以期推动词媒体发展,延续其生命力。
The “micro-culture” characterized by word media is reshaping the media ecology. With the establishment of a coalition of knowledge media centering on the word media platform, there has been a real interaction and value integration between traditional media and new media. This article pays close attention to the unique value function of this emerging media, analyzes the alienative expression of the existing media environment from the perspective of field, semantics and context, hopes that more scholars will pay attention to the tactics of avoiding alienation, With a view to promoting the development of the word media, to extend its vitality.