基金的业绩回报、规模稳定性等因素固然是投资者选择基金乃至基金公司的硬性指示,但并非唯一的标准。不少投资者尤其是经验较为老道的投资者,声称他们对基金公司的营销理念和客户服务同样看重。已有多年基金投资经验的王楠(化名)说:“我更中意那些在市场艰难时仍然鼓励我们投资的基金公司,因为只有这个时候,我们才更有可能获得好的收益。” Fund performance returns, the scale of stability and other factors, of course, investors choose funds and fund companies, although the hard instructions, but not the only standard. Many investors, especially the more experienced investors, claim that they value the fund company’s marketing philosophy and customer service. Wang Nan, who has been with fund investment for many years, said: “I prefer the fund companies that still encourage us to invest in difficult markets because it is only then that we are more likely to have a good return.” "