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文化混搭是两种或两种以上的文化或文化符号同时呈现的现象。本文探讨了文化混搭情境中的个体决策过程。首先检视了文化混搭中“文化”的意义,并提出文化的层次性、社会建构性、个体建构性,以及潜在的冲突、融合性是文化混搭情境中文化的特点。然后,在决策的认知层面,本文以决策心理学最近发展出的综合性理论——一般易评估性理论为框架,分析了决策者在评价混搭文化时如何受到文化的属性和层次、评估方式,以及决策者个人知识的影响。之后,在决策的动机层面,本文以意义维持模型与专注理论两方面的文献分析了决策者面临混搭情境的意义建构过程和策略。最后,对本文提出的观点做总结,并指明本文的不足和未能涉及的其他问题。
Cultural mix and match is the phenomenon of two or more cultural or cultural symbols simultaneously presented. This article explores the individual decision-making process in cultural mashups. Firstly, it examines the meaning of “culture ” in cultural mashups and puts forward the cultural level, social constructivism, individual constructivism, and potential conflicts. The fusion is the cultural characteristic of cultural mashups. Then, on the cognitive level of decision-making, this article analyzes the policy-maker’s cultural attribute and hierarchy when evaluating the mash-up culture based on the general theory of general ease-assessing theory, which is developed recently by decision-making psychology. , As well as the impact of policy makers’ personal knowledge. Then, on the motivation level of decision-making, this paper analyzes the significance construction process and tactics of decision-makers facing the mash-up situation based on the literature of meaning maintenance model and concentration theory. Finally, the author summarizes the points raised in this paper and points out the shortcomings and other problems that can not be addressed.