政府主导发展旅游业已成为国内外一种发展趋势。世界上许多国家对旅游业实行政府主导,强调把旅游业作为本国经济增长的支柱产业来发展。我国和我省“九五”旅游计划也都强调要实施“政府主导型”战略,加大政府领导与支持的力度。从旅游本身的特点看,发展政府主导作用是必不可少的。旅游业包含着行、游、吃、住、购、娱六要素,科学合理配置这些要素,关系到经济与社会的协调发展;同时 Government-led tourism development has become a kind of development trend at home and abroad. Many countries in the world have government-led tourism and emphasize the development of tourism as a pillar industry in their own economic growth. The “Nine-Five” tourism plan of our country and our province also emphasizes the implementation of the “government-led” strategy and the government leadership and support. From the characteristics of tourism itself, the development of government-led role is essential. Tourism includes the six elements of traveling, eating, living, purchasing and entertainment. The scientific and rational allocation of these elements has a bearing on the coordinated development of economy and society. At the same time