随着电视机的拥有率急速上升 ,在广播、电视、报纸、杂志四大传媒中 ,农村居民对电视的接触率为最高 ,电视显然成为农村居民的媒介宠儿。据一项对农村受众的收视调查显示 ,“经常”和“有时”看电视的比例高达９６ .４%。电视的高度普及无疑赋予了电视工作者 ,尤其是对农电视科 With the rapid increase in the ownership of television sets, among the four major media of radio, television, newspapers and magazines, the rural residents have the highest rate of contact with television and television has apparently become the darling of the rural population. According to a survey of rural audiences, “regular” and “sometimes” watching television as high as 96.4%. The popularity of television undoubtedly gives television workers, especially the agricultural television section