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文章介绍了品牌评价及其标准化工作的重要性,分析了当今品牌评价方法的特点,探讨了品牌评价国际和国内标准化的发展趋势。
The article introduces the importance of brand evaluation and standardization work, analyzes the characteristics of the current brand evaluation method, and discusses the development trend of international and domestic brand evaluation.