从2005年1月1日开始,中国烟草市场对国外烟草制品的配额数量分配制取消,卷烟关税下调至国际水平。因此,国产卷烟的价格优势不再明显,品牌将成为企业间角力主战场。面对虎视眈眈的跨国烟草公司,烟草行业的发奋图强已刻不容缓。从2002年开始,国家专卖局提出了全力推动“大市场、大品牌、大企业”的 Starting from January 1, 2005, the distribution quota of foreign tobacco products in China’s tobacco market will be canceled and the tariff on cigarettes will be reduced to the international level. Therefore, the price advantage of domestic cigarettes is no longer obvious, the brand will become the main battlefield between enterprises. In the face of covetous multinational tobacco companies, the tobacco industry’s vigorous efforts have been urgent. Since 2002, the State Monopoly Bureau has proposed to promote “big market, big brand, big enterprise”