营销在文化领域里追本溯源的时候,最能体现本质、人文特征的文脉屡屡在被提及后又被放下,所以今天我们在房地产领域里看到的大多还是舶来品,甚至有些连地名、路名都全盘照搬,还美其名曰原汁原味。就连西安这样文化厚重的城市也只有类似“群贤庄”这样为数不多的产品在挖掘其本 When marketing pursues its roots in the field of culture, most of the contexts that reflect the nature and humanistic characteristics are repeatedly mentioned after being put down. Therefore, most of what we see today in the real estate industry are imported goods, and even some local names, Road names are copied, but also its original name is authentic. Even in Xi’an, a city of such a heavy culture, there are only a few such products as “Xianxianzhuang”