校企合作模式是一种培养高素质人才的有效途径,它培养出来的人才能够满足企业发展的需要。这种教学模式的开展是建立在双师型教师团队以及真实的企业支撑的基础上的,因此学校要加强对老师的授课前培训以及企业在职培训,还有教学技能培训,为校企合作的成功提供了前提与基础。本文则以市场营销专业为例,对校企合作课程开发机制展开探讨。 The school-enterprise cooperation mode is an effective way to cultivate high-quality talents, and the talents it cultivates can meet the needs of enterprise development. This teaching mode is based on the dual-qualified teachers team and real business support based on the school to strengthen the pre-teaching training of teachers and enterprises on-the-job training, as well as teaching skills training for school-enterprise cooperation Success provided the premise and foundation. This article takes marketing major as an example to discuss the development mechanism of school-enterprise cooperation course.