广告语言主要是指在广告活动中使用的语言文字,是广告活动与语言相结合的产物。广告策略就如广告语言的“文件包”,在宣传过程中发挥其幕后的强有力的作用,以达到广告的目的。研究分析了如何有效激发公众行为的三种广告语言策略,以更广泛的了解广告语言在广告中所具有的特殊地位。 Advertising language mainly refers to the language used in advertising campaigns, is the product of a combination of advertising activities and language. Advertising strategy, such as the advertising language of the “package”, in the publicity process to play its powerful role behind the scenes in order to achieve the purpose of advertising. It studies and analyzes three strategies for advertising language that effectively stimulate public behavior in order to gain a broader understanding of the special status of advertising language in advertising.