大学生是社会重要且特殊的消费群体,备受社会各界高度关注。大学生的消费理念、消费水平及结构在一定程度上影响了其正确价值观和世界观的形成。本文随机抽取青海省在校大学生进行研究,采用问卷调查的方法,了解大学生的消费水平、消费结构,从而指导大学生形成科学的消费观。 College students are socially important and special consumer groups, and have drawn much attention from all sectors of society. The concept of consumption, the level of consumption and the structure of undergraduates affect to a certain extent the formation of their correct values ​​and world outlook. This paper randomly selects the undergraduates in Qinghai Province to conduct research and adopts the method of questionnaire to understand the consumption level and consumption structure of undergraduates, so as to guide the undergraduates to form a scientific view of consumption.