家居建材渠道五大矛盾实质是利益不平衡、管控不到位所致,企业没有建立起一条由企业主导的营销价值链。近日,为某家居建材领先企业实施了一次预调研。起因是企业上市后反而暴露了渠道诸多矛盾,个别矛盾甚至达到难以收拾的地步。企业家罗列了渠道五大矛盾:一是厂家和商家的矛盾, The five major contradictions in the channels of home building materials are the imbalances in interests and the inadequate management and control. The enterprises have not established a marketing value chain led by the enterprises. Recently, for a home building materials leading enterprises to implement a pre-research. The reason is that after the listing of the listed companies, many channels of contradictions have been exposed, and even some contradictions have been exacerbated. Entrepreneurs listed the top five channels of conflict: First, the contradiction between manufacturers and businesses,