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随着中国大陆经济的日益发展,内地消费者对进口美容化妆品的需求日益旺盛,越来越多的进口化妆品进入内地市场。但是随着大陆美容化妆品市场的逐渐成熟和竞争的日益激烈,近年来进口化妆品企业(品牌)在中国大陆市场表现出众者寥寥。据2014年和2015年上半年中国大陆化妆品行业权威机构的调查数据显示,在百货专柜、超市、化妆品专营店和网店销售前20名的品牌和品类排行榜上,新的进口化妆品品牌更是鲜见。
With the continuous economic development in Mainland China, consumers in the Mainland are increasingly in demand for the import of cosmetic products. More and more imported cosmetic products have entered the Mainland market. However, with the gradual maturity and increasingly fierce competition in the cosmetics market in mainland China, the number of imported cosmetics companies (brands) has been extremely low in the mainland China market in recent years. According to survey data from mainland China’s cosmetics industry authorities in the first half of 2014 and the first half of 2015, the brand names of new top 20 imported cosmetics brands in the top 20 department stores, supermarkets, cosmetics stores and online stores Rare.