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基于我国箱包行业所遭遇的发展瓶颈,本文立足于河北省白沟镇箱包制造与营销模式,从宏观处着眼,探讨更加适合现代箱包行业发展的创新型网络平台销售模式。通过对全国箱包行业发展现状的展望,对白沟镇箱包的销售现状、存在问题及原因等分析,最终得出构建白沟镇箱包区域网络平台具有可行性的结论,进而提出相关建议。
Based on the development bottlenecks encountered by China’s luggage industry, this article based on the luggage manufacturing and marketing model Baigou Town, Hebei Province, from the macro perspective, to explore more suitable for the development of modern luggage industry innovative network platform sales model. Through the analysis of the current situation of the development of the luggage industry in the whole country, the paper analyzes the sales status, problems and reasons of the luggage sales in the town of Baigou. Finally, it concludes that it is feasible to build a regional platform for luggage in Baigou Town, and then puts forward relevant suggestions.