如果把时钟拨回十年前甚至几年前,一款新车上市的传播和购买过程是这样的:由汽车公司对汽车消费市场的判断与了解,策划一个足够吸引人的创意,通过户外、平媒、广播电视等传统媒体来放大这个创意,呈现在消费者面前,扩大认知度,并引起消费者的讨论。之后,汽车公司的市场部和公关部 If you turn the clock back a decade or even years ago, the process of spreading and buying a new car goes like this: by a car company judging and understanding the car’s consumer market, planning a sufficiently appealing idea to go outdoors, Media, radio and television and other traditional media to amplify this idea, showing in front of consumers, to expand awareness, and lead to consumer discussions. After that, the car company’s marketing and public relations department