在以创意闻名的广告业,一个看似没有卖点的概念——定位,为什么如此风行呢?事实上,广告业在过去10年的特点应该可以归结为四个字:返璞归真,一些定位概念已经闪亮登场。比如,“莱特淡啤(Lite Beer),给你喝真正啤酒的全部享受,而且口味更清爽!”有诗意吧?确实。有艺术感吧?确实。同时也直接、清楚地诠释了进行定位最基本的前提条件。定位最基本的策略不是植入全新的、不一样 In the creative advertising industry, a seemingly no selling concept - positioning, why so popular? In fact, the advertising industry in the past 10 years should be characterized by four characters: back to nature, some of the positioning concept has been flash Debut For example, “Lite Beer, gives you all the real beer to enjoy, and the taste is more refreshing!” "Poetic? Indeed. A sense of art? Indeed. At the same time, it directly and clearly explains the basic preconditions for positioning. Positioning the most basic strategy is not implanted in a new, different