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近年来,国内高速发展的电商平台,不仅对我国经济具有巨大的促进作用,也给人们的生活带来了极大的便利。但与此同时,许多第三方商家在利益的驱动下,出现了销售假冒伪劣产品的行为,对众多消费者和厂商造成了相当的经济损失。本文简述了电商平台的第三方商家售假行为的现状及危害,分析了售假行为出现的原因,并在此基础上提出了应对网络售假的措施,从而保护消费者的合法权益,营造电商的良好的生态环境。
In recent years, the rapidly developing e-commerce platform in China has not only made a huge contribution to the economy of our country but also brought great convenience to people’s lives. In the meantime, however, many third-party businesses have driven the sale of fake and shoddy products, resulting in considerable economic losses to many consumers and manufacturers. This article outlines the status quo and harms of the third party business sellers’ behavior of the e-commerce platform, analyzes the reasons for the appearance of the fake sellers, and on this basis puts forward measures to deal with the fake sellers online to protect the legitimate rights and interests of consumers, Create a good ecological environment for e-commerce.